So as part of a new campaign to recognize that mac and cheese is acceptable at any time of day, Kraft plans for the first time ever to remove the word "dinner" from its iconic blue boxes and replace it with "breakfast." Out of 1,000 parents surveyed, 56% allow their kids to eat mac and cheese for breakfast, which is 44% fewer than I was expecting. This Feb. 9, 2011, file photo, shows Kraft Macaroni & Cheese in Chandler, Arizona. Starting Tuesday, August 4 through Friday, August 7, Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast Boxes. To win a box, you can use the hashtags #KMCforBreakfast and #Sweepstakes on Twitter to be entered to win. The boxes have special packaging that has "breakfast" written over where it would usually have "dinner." The boxes will include a mug, "a placemat for kids to color while the mac & cheese is being prepared," and "a magnet with breakfast topping suggestions, like crumbled sausage, … Don't act like you've never done it. You can also enter to win online. Naturally, this presented Kraft the opportunity to rebrand its macaroni and cheese and replace the "dinner" label on its Mac & Cheese Original boxes with "breakfast." Visit our Privacy Policy for more info. rebrand its Kraft Macaroni and Cheese Dinner along with its iconic blue box. Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast boxes through Friday. https://www.foodnetwork.ca/.../photos/how-to-hack-box-mac-and-cheese That's why they just announced the release of a limited-edition Kraft Mac & Cheese "Breakfast Box.". The iconic blue Kraft boxes are getting a facelift — and you're getting the brand's unwavering support to eat their famous pasta dish for breakfast, or really any time you want. https://www.delish.com/food-news/a33511076/kraft-mac-and-cheese-breakfast CINCINNATI (WKRC) — Kraft Mac & Cheese is replacing the word "dinner" on their box with "breakfast". Kraft Mac & Cheese is running a campaign to position its classic blue box dinner as a breakfast item during quarantine, including a new 30-second video ad and limited-edition packaging, the company revealed via press release. They'll hit shelves sometime in 2021. It’s a way to … Cheesy macaroni for breakfast? "A Kraft Mac & Cheese breakfast is a win-win for families at a time when they need all the wins they can get." While Kraft Original macaroni & cheese is always a tasty family meal, we love adding our own twist to … According to Kraft, 56% of parents say they have given their kids mac and cheese for breakfast more often during coronavirus-related state lockdowns compared to previous months. Allrecipes is part of the Meredith Food Group. Perhaps it was leftovers from dinner, cold and clammy, and the best thing you could spoon up while rushing about your morning. We're ready to eat some cheesy macaroni. You can also tweet along with  @kraftmacncheese, using #KMCforBreakfast and #Sweepstakes on Twitter, and a reply will be automatically sent with a direct link to see if you are a winner. Instead, Kraft is giving away a limited supply of the boxes Aug. 4 through Aug. 7 on their Mac & Cheese for Breakfast web site. Starting today through August 7, Kraft is giving away a limited-edition Kraft Mac & Cheese To win a box, you can use the hashtags #KMCforBreakfast and #Sweepstakes on Twitter to be entered to win. But officially, the word breakfast will now replace dinner. Someone boil some water. The new Kraft Macaroni & Cheese dinner was a way for families to eat a simple meal that was affordable and meatless. No gift befits the food-obsessed people in your life like a cookbook. The wording on the box isn't the only thing changing. Privacy Policy. You can also enter to win online. Add comma separated list of ingredients to exclude from recipe. Kraft is rebranding during the pandemic. From August 4 -7, Kraft will be giving away a limited edition "Breakfast Box" of mac & cheese. As CNN reports, Kraft is releasing boxes of its classic mac and cheese with the word breakfast written where it usually says dinner. is replacing “ dinner ” with “ breakfast ” on their iconic blue box of macaroni & cheese. The company encourages customers to eat their mac and cheese for breakfast too. The boxes have special packaging that has "breakfast" written over where it would usually have "dinner." Add comma separated list of ingredients to include in recipe. You’ll be helping to feed the children. After all, it's 2020, and what is time anyway? Kraft announced Tuesday that it is re-branding its Macaroni and Cheese Dinner in the famous blue box. Luckily everyone, including picky eaters, love Kraft Mac & Cheese," the brand said in a statement provided to Allrecipes. So if you want to feed your kids pasta before 8 a.m., you're in the clear. But if you're eager to get your hands on the breakfast boxes, know that you can't find them at your local store just yet. Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast boxes through Friday. The boxes have special packaging that has "breakfast" written over where it would usually have "dinner." I nvented in 1937, Kraft Mac and Cheese was created during the Great Depression as a way to combine nonperishable dried enriched macaroni noodles and processed cheese. This guide to cooking roast beef will help you create a flavorful, moist, and tender roast. While Kraft-Heinz suggested pairing mac and cheese with other (historically acceptable) breakfast toppings like crumbled sausage, bacon or eggs, … CINCINNATI (WKRC) — Kraft Mac & Cheese is replacing the word "dinner" on their box with "breakfast". In each box, Kraft is also providing a placemat for kids to color while mom or dad cooks the delicious breakfast. https://www.scarymommy.com/kraft-macaroni-cheese-breakfast-box I didn’t even know we weren’t supposed to eat mac and cheese for breakfast. Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast boxes through Friday. But officially, the word breakfast will now replace dinner. Maybe you made it fresh, because it's just as fast as oatmeal, you told yourself. People may not have noticed that Kraft Mac & Cheese now has no artificial flavors, preservatives or dyes, but they will notice the new and improved kraftmacandcheese.com. So even though we've been doing it all along, for ourselves or for our kids, we now have official permission from the beloved mac and cheese brand to happily eat the favored food even before the clock strikes noon. The campaign targets busy parents, 56% of which serve their kids Mac & Cheese for breakfast more often during pandemic lockdowns than previous months, per a Kraft … We use cookies to collect information from your browser to personalize content and perform site analytics. Kraft Macaroni & Cheese, a tasty dinner that the whole family will love, is made with no artificial flavors, preservatives or dyes. Kraft wants you to rethink mac and cheese — so it’s rebranding its … Roast beef is a classic main dish for holidays, family get-togethers, and elegant dinners alike. The iconic blue Kraft boxes are getting a facelift — and you're getting the brand's unwavering support to eat their famous pasta dish for breakfast, or really any time you want. Or maybe you carry a microwave cup of the fast-cooking pasta with you to work and while others nibble their granola bar, you dig into a big helping of cheesy comfort. If you tweet #KMCforbreakfast and #sweepstakes between now and Friday, you’ll be entered to win a breakfast box along with a … Think pasta alone isn't enough of a breakfast meal (we disagree, but we're all friends here)? The company will redesign the box to now include the word “breakfast” instead of “dinner” to encourage people to eat the meal at the start of the day. "These past few months have been difficult, and even more so for parents with picky eaters who have to find food their kids will eat for breakfast, lunch, and dinner. Kraft has just released the results of a survey it evidently conducted to determine how many parents have completely given up. Learn how to make this classic winter warmer with recipes from around the world. https://boingboing.net/2020/08/05/breakfast-macaroni-and-che.html You could even stir in scrambled eggs. From August 4 -7, Kraft will be giving away a limited edition "Breakfast Box" of mac & cheese. 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